With advertising budgets being slashed in these times of economic uncertainty, it’s difficult to know how to get maximum bang for your marketing buck. Sometimes it can be worth going back to tried and tested methods of getting your product or service the profile it needs. The flipbook is hardly the newest kid on the block, but its latest incarnations are a far cry from this product when it first made its appearance. Webpublication’s online magazine maker is a great example of this new breed of flip book – highly versatile, extremely user-friendly, full of rich media functionality – it really does pack a very powerful punch. It’s also easy to make your content reflect your corporate image, as you have a free rein over choosing your own colours, logos and background design. What’s more, you can even turn your documents into useful data gathering tools with a little help from Google Analytics, which will enable you to monitor how users consume your content. Many people use this software to create interactive pdf documents. This is where all that rich media comes in handy – HD images, video, sound, hypertext links, contents tables and tabs and flash animation make sure that your documents serve up a genuinely interactive experience.